The Salem Market, the sole retail operation in North River “Luxury” Apartments at 28 Goodhue St, yea the sole retail establishment in Blubber Hollow, strains to find customers in the desolate area. Despite many plans over many years, this is the only apartment building in Blubber Hollow. But the proprietor, Aziz Ali, gets plenty of credit for catering to the one strong customer base in Blubber Hollow, the Massachusetts Registered Marijuana Dispensary around the corner at 50 Grove St. Though Salem Market appears a conventional convenience store from the outside, inside are racks and racks of bongs, pipes, hookahs and other paraphernalia. Yes, the Salem Market, despite the bland name, is a head shop, the most expansive in Salem.
It’s more than gear. Notice the shelf of Cheez-Its above one display case, and not pictured is a rack of Doritos across from another display case. Does the place cater to its neighbor or what?
A shrewd business placement, as there are not enough Blubber Hollow residents, yet, to drive sufficient foot traffic to the store otherwise. But Salem Market is placing a bet on the future. If all planned construction in the area ever gets completed there will be hundreds of apartments, and hundreds more customers, within sight of the front door. Until then the store is just holding on, and three other retail storefronts in the North River Apartment building remain unfilled. So if visiting the Proctor’s Ledge Memorial, just two blocks distant, please patronize the Salem Market.
If the legislature and governor ever get their act together on legalization of marijuana sales, approved by a ballot proposition last year, then the number of potheads passing the Salem Market will grow, as the medical marijuana dispensary is sure to petition to become an outlet for recreational marijuana. Fingers crossed.